Marketing & Kol Manager Jobs

MARKETING & KOL MANAGER

Position: Senior

Location: Surabaya

OVERVIEW:

Miniletics is a premium Indonesian athletic apparel start-up selling products directly to consumers through e-commerce. Our mission is to inspire people to make small, consistent progress for a better self. We believe that our sweat today will greatly benefit us tomorrow.

We maintain a positive and enjoyable work atmosphere while working hard. You will directly report to and work with the CEO. If you're passionate about yoga & fitness and ready to make an impact, here's your chance to join our team.

Role & Responsibilities:

• Plan and manage marketing and PR campaigns, including product launches and brand promotions.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Supporting the team in developing and setting the strategy and execution of the short-term influenceracross all social media platforms (Twitter, IG, Tiktok, Youtube, & Facebook)
• Coordinate with sales and product development teams to ensure brand consistency.
• Use social media to engage consumers, respond to questions or complaints, and promote company initiatives.
• Develop and execute marketing campaign and KOL strategies to increase brand visibility, engagement, and growth.
• Managing ongoing reporting processes to give visibility to content, ROI, social metrics & other KPIS for KOL management.
• Monitor and analyze the success of marketing and KOL initiatives and adjust strategies as needed.
• Collaborate with the creative team to create compelling marketing materials and content.

WHAT YOU'LL NEED:

Essential Qualities:

• 3+ years of experience in marketing and PR, preferably in the apparel industry or a related field.

• Strong understanding of marketing strategies, PR tactics, and social media platforms.

• Proven ability to develop and implement successful marketing and PR campaigns.

• Excellent communication and presentation skills.

• Creative thinker with a growth mindset and a strong sense of curiosity.

• Proficiency in English and Bahasa Indonesia.

Preferred Qualities:

• Experience with digital marketing tools and analytics platforms.

• Knowledge of the athletic apparel market and consumer trends.

• Connections in the fitness, wellness, and culture industries.

Key Performance Indicators (KPIs):

• Increase in brand awareness and positive brand perception.

• Growth in social media following and engagement.

• Successful implementation of marketing and KOL campaigns.

• Positive feedback and reviews from media, influencers, and customers.

• Effective management of marketing and KOL budget, ensuring a positive return on investment.

Benefits and Perks:

• Competitive salary and benefits bonus.

• Opportunities for professional development and growth.

• A positive and enjoyable work atmosphere.

• 50+% All miniletics products Discount

• Miniletics Gift Card for each year of service

• Great Training and Learning Resources

• 26 days holidays (national) + your birthday

Application Process:

Please submit your resume, cover letter, and relevant work samples or case studies to [email protected] by 19 May 2023. Only shortlisted candidates will be contacted for interviews.