Digital Marketing Manager Jobs

1.Develop marketing strategies and implement programs and communications at each touch point for customers.

Activities:

a.Create an advertising strategy on Facebook and Google Ads.

b.Implement the prepared ones by implementing the action plans and communications that have been prepared for each touch point in cooperation with the CRM team.

c.Conduct regular monitoring on the implementation of advertising that has been carried out and making corrections based on the evaluation and input obtained from the evaluation results.

d.Implement a new display channel to obtain leads in accordance with the established target market.

2.Manage all information on the company's web page, social media and content for marketing programs.

Activities:

a.Create social media strategy and supervise all materials that will be included on the GKInvest web page and social media marketing content that has been created.

b.Review the content that has been posted and its effectiveness from time to time.

c.Prepare promotional designs and product information that have been approved by management with prior approval from their direct superiors.

3.Develop strategy & A/B testing for advertising campaigns on social media, Facebook ads & google ads.

Activities:

a.Develop test steps to improve conversion campaigns and the quality of leads.

b.Conduct A/B testing for digital marketing channels: content strategy implementation, campaigns, social media & online marketing performance analysis.

4.Carry out the alignment process with the sales department for marketing activities and execution.

Activities:

a.Review all marketing programs that have been communicated with the sales department including communication strategies and channels used for posting.

b.Coordinate with the sales department for marketing campaigns that will be made.

5.Develop brand guidelines that are used for each marketing channel.

Activities:

a.Create and compile brand guidelines for social media.

b.Create and compile brand guidelines design.

6.Supervise and approve materials for the marketing process (media and campaign) delivered by the graphic designer.

Activities:

a.Review all materials for marketing such as: website banners, advertising materials for social media created by graphic designers.

b.Cooperate with media agencies (if needed) for the preparation of marketing materials.