Digital Marketing Manager – Leather Bag Label (Canggu)

Are you a talented individual with solid experience in the Fashion Accessories Industry? One of Bali’s leading online fashion brands specialising in leather goods is looking for a Digital Marketing Manager to join their team immediately.

The ideal candidate will be responsible to run the strategy & day-to-day management of marketing from their initial ideation to implementation and eventual completion and create the marketing content calendar, content marketing strategy and marketing campaign briefs among many other tasks. You will also be responsible for measuring the effectiveness of various marketing campaigns.

Requirements :

• Entrepreneurial spirit, egoless nature and thrives in a start-up environment.
• Strong work ethic, responsible and always looking to learn and get better.
• Growth-mindset oriented.
• Open for local candidates.
• In-depth knowledge of all social media platforms & Klaviyo.
• Interest in the Leather industry.
• Min. five years experience in Marketing Experience.
• Strategic thinker and very curious.
• Proactive and self-starter.
• Strong analytical skills, loves data and is results-driven.
• Up-to-date with the latest pop culture. references and on the pulse with all viral trends.
• Strong leadership skills.
• Extremely creative and loves brainstorming new ideas.
• Excellent written verbal, and copywriting skills.

Responsibilities :

Strategy

• Delivering effective, cohesive, and engaging brand messaging that is consistent throughout all platforms.
• Developing innovative growth strategies that drive customers to our website and social channels, across all digital channels- influencers, TikTok, social media and paid ads.

Campaign & E-Comm Management

• Creating and maintaining our marketing content calendars in collaboration with channel leads.
• Copywriting for all brand communication such as product/brand campaigns, IG, email and website.
• Developing marketing briefs for our product/brand campaigns and working closely with all marketing channels to execute a thorough 360* marketing campaign.
• Project managing campaign deliverables from all marketing channels, from strategy to execution.
• Managing company website (including copy, content & visual merchandising).

Email Marketing

• Monthly E-Marketing KPI Summary.
• 6-10 Newsletters Monthly based on Strat Calendar (plan, design, write, schedule).
• Spot opportunities to maximize our average order value and the lifetime customer value in our automated flows.
• Managing/Monitoring/Updating all email flows, email segments & customer communication touchpoints.
• Data Analysis and KPI Reporting
• Spot opportunities to grow our email list, and work cross-functionally to implement opportunities.
• Responsible for overall email marketing strategy, and execution with support of our graphic designer and copywriter.

Benefits :

Attractive Sallary