(Tobacco) Brand Marketing Supervisor / Assistant Manager

About the Company


Our client, a distinguished e-cigarette company based in Surabaya, has been a driving force in the e-cigarette and vaping industry, bringing in a wave of innovation and quality. Founded by a leading figure from one of Indonesia's top public listed companies, they have identified the potential in the e-cigarette market and are committed to reshaping the vaping landscape. The client stands out with an impressive range of more than 5,000 SKUs, providing customers a broad spectrum of products to suit all preferences.

They have cultivated strategic partnerships with two major manufacturing factories in China, ensuring a robust and reliable supply chain. This alliance not only guarantees the continuous availability of their diverse product range but also enables the delivery of top-tier products at competitive prices. Always driven by the principles of quality, innovation, and customer satisfaction, our client is making significant strides towards becoming a leader in Indonesia's e-cigarette market.

Responsibilities:

• Assist in planning, managing, and executing marketing campaigns. This includes traditional, digital, and social media platforms, ensuring alignment with the brand's voice and mission.
• Assist in managing the marketing budget, ensuring campaigns are run effectively and within budget constraints.
• Monitor and report on the performance of marketing campaigns using various metrics and submit reports of performance to the Marketing Manager.
• Assist in developing and executing brand strategies and marketing plans for the e-cigarette product line. This includes customer segmentation, competitor analysis, business forecasting, and product positioning.
• Conduct and analyze market research to identify market trends, consumer behavior, competitive landscape, and product satisfaction to inform marketing strategies.
• Liaise with internal departments like sales, public relations, and product teams to ensure brand consistency and optimize campaigns.
• Collaborate with the creative team to develop compelling brand-specific content for various marketing channels such as the website, social media platforms, newsletters, and press releases.
• Work closely with product development teams to guide and inform the design of new products or improvements of existing ones based on consumer feedback and market trends.
• Ensure all marketing activities comply with legal and regulatory requirements specific to e-cigarette products.
• Assist in organizing promotional events, product launches, or trade shows to increase brand awareness and boost product sales.
• Help manage relationships with influencers, industry professionals, and third-party vendors to reach a broader audience and strengthen the brand.

Requirements:

• 3+ years experience in marketing, especially FMCG and Tobacco industries
• Fully understand about marketing pillars, and funnels marketing implementation
• A critical thinker, a problem-solver, and able to work in a team
• Willing to work at Surabaya, Indonesia
• Experienced end to end marketing brand, starting from concepting up to implementation
• Prior brand marketing experience in any retail products
• Experienced in tobacco or cigarette would be preferred
• Self-motivated with a strong sense of urgency and projects ownership