Social Media Marketing Specialist

Fluent in english is a must
A Social Media Specialist is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.
A Social Media Specialist may also oversee site metrics, interact with readers, and be responsible for creative design.
A Social Media Specialist should understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.
A creative Social Media Specialist will also likely be responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.
Social Media Marketing Specialists are responsible for planning a brand’s social media strategy. This involves building out a cohesive plan that suits overarching company goals, strategizing tactics to achieve those goals, and generally exploring, testing, and optimizing different social media channels to suit a brand’s audience.
The steps of a Social Media Specialist can be broken down into strategizing, engaging, creating, scheduling, listening, measuring, and experimenting. Although larger social or digital marketing teams will likely include a Social Media Manager or even a dedicated Social Media Strategist, everyone on the team will be expected to have an understanding of strategy and a mind for the big picture.
First, you’ll need to establish a specific goal (such as traffic or registrations), and align your social media tactics to meet that goal. For example, if you’re looking to build awareness amongst young shoppers, you might decide to build an influencer program on Instagram.
From there, you’ll need to engage with your audience on social, build a brand voice and create content that resonates with your audience. Each channel has its own algorithm and tactics for optimization, in this way, scheduling is also a big part of what Social Media Specialists do, ensuring that posts are scheduled regularly and at optimal days and times on specific channels.
As those elements are established, a Social Media Specialist also needs to measure results by tracking metrics and insights on each platform. There are social media marketing tools that help consolidate these results so that it’s easy to see which channels are most effective and what content elicits the most engagement. With this data, Social Media Specialists are able to experiment with new content and optimize high-performing social media posts.
Some Social Media Specialists will also be responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels like LinkedIn or Quora, for example.