Regional Copywriter Jobs

The Purpose of Your Role

The Regional Copywriter will be expected to ideate, write and polish up the perfection of the branded article content for our client projects. This role will focus on servicing regional and English-language client delivery projects in the region. You act as role models for and as the guardian of high-quality content in all article formats we deliver.

Your Key Responsibilities

Client Delivery

• You partner with a creative director, art directors, or designers to ensure the team’s creative output is aligned with client goals and strategies and adheres to our Hello Health content quality standards.
• You write original copy for a variety of formats: banners, ads and social media posts, infographics, EDM, CRM messages and others where needed and ensure clean, concise, well-polished content is delivered within the deadline.
• You work with the project management team to make sure our client projects get delivered within the agreed timelines.
• You are responsible for the quality of content produced by you for our client campaigns.
• You support the editorial and creative team in brainstorming sessions with regard to content innovation, ideation, planning and strategy.
• You research industry-related topics and identify opportunities for content ideas for our client campaigns.

Your KPIs include:

• Campaign Delivery within the agreed timeline
• Quality of content (Editorially, SEO, Medical)
• Client Satisfaction with content quality (as per client feedback)
• Content production efficiency (Quantity of content)

Business Development

• You support the ideation, creation & later on execution of multi-channel content marketing campaigns based on the concept shared by the client.
• You and the creative team partner with the VPs and local markets to interpret client briefs and build content ideation, strategies and plans for the creation of winning proposals for our clients across the region.
• You, in exceptional cases, represent HHG at client meetings and effectively communicate your content ideas to clients during pitches or key meetings

Your KPIs include the following:

• New and recurring revenue growth

Capability Development

• You work with our creative team to create and publish articles that market our company and products to our clients.
• You work together with the creative director in producing new ideas for Hello Health Group company branding, promotional campaigns, and marketing communications.
• Establish copy standards for production, productivity, quality, and client service across the region.
• You support the improvement of internal processes and documentation in order to increase the quality of our content delivery, i.e. briefing documents, templates etc.
• You work closely with local markets to build out our branded content capabilities via training, feedback sessions and the like.

Your KPIs include:

• Capability development of branded content with teams across commercial organizations (QAM)

Requirements

Mandatory requirements:

• Experience in managing and optimizing ad performance through Facebook and Instagram Ads Manager
• Social media analytics and optimization techniques, directly managed end-to-end execution of social media campaigns.
• Work in the creation and planning of social content (including visual assets) to grow multiple social channels (Note: we can ask for their portfolio on this, e.g., video scripts, social media posts, text on screen for videos)
• Minimum 2-3 years of experience with copywriting in multi-formats (website, ATL/BTL ads, social, etc.)

Optional requirements:

• Systems is a plus such as Wordpress, Google Docs and Word, Excel and PowerPoint
• Knowledge of health and wellness topics is a plus
• Experience in working with CRM software (newsletters, push notifications, etc.)
• Experience in working with retailers/influencers/brands

What Hello Health Group Offers:

We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.

You will love working here!

• Competitive salary package
• Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• Opportunities to improve English skills within an international team–English is the official language in all Hello Health offices.

Do you think you’ve got what it takes? Apply now!

OUR HHG VALUES

1. HEALTH ABOVE ALL

• We believe that people should be well informed and empowered to make better health decisions and to live healthier and happier lives. We aspire to a positive and healthy work environment that values the health and wellbeing of our people so we can fulfill our vision and mission as an organization.

2. CHAMPION’S MINDSET

• We play to win, constantly striving to be the best, challenging the status quo, and resetting the bar. We will always find a way - if it doesn't exist today, we'll build it.

3. DRIVE IMPACT

• We are committed to make a meaningful and measurable difference to our people, audience, clients, and shareholders. We are results-oriented, data-driven, and accountable.

4. WE ARE MANY WE ARE ONE

• We embrace diversity of cultures, backgrounds, skill sets and opinions. Through this diversity our Vision, Mission, Purpose and Values bind us as one team and we grow stronger to get.