Luxury Brand Manager - Indonesia

About Us

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Function

Diageo SEA has set itself the ambition to be the leader in luxury spirits, becoming the most trsuted and respected provider of luxury experiences and products. Luxury growth has been the most resilent during the pandemic and is expected to continue accelerating in SEA covering both super luxury and mass luxury categories.

Well placed to capitalise on this opportunity, we are now looking for like-minded individuals with a strong passion in pioneering the Luxury agenda within their local markets across the globe to join us on this exciting journey!

About The Role

We are looking for a dynamic Luxury Brand Manager for Indonesia to drive the accelerated growth of our luxury portfolio led by Don Julio, Johnnie Walker Blue and The Singleton Series.

As our Luxury Brand Manager, you will be tasked to unlock in-market acceleration and transformation of how consumers view our products through comprehensive strategy development, best in class executions, optimization and P&L management.

Responsibilities

• Contribute towards the building of our luxury CRM program and local end-user communities.
• Building and maintaining effective KOL communities.
• Drive the localization and commercialization of Global/Regional toolkits, layering-in local consumer insights to ensure local relevance, impact and cut-through to support business growth.
• Spearhead and execute Annual Marketing Business Planning aligned to the needs of the local market – clearly defining joined-up Objectives, Consumer Goals, Must-Dos, Growth Driver Consumer and Channel Activities, and Investment.
• Ensure strong visibility of our Luxury brands within the given portfolio.
• Support the development of luxury boutique and other retail plans within Indonesia.
• Lead the internal cross functional team (Customer Marketing, Commercial, Supply, Finance), and external (Creative/PR/Media/BTL agencies) to deliver OTIF execution of campaigns and activations – with a consistent eye for KPI-driven optimization.

About You

• Solid foundational understanding of Digital Media, KOLs and leveraging of CRM,
• High attention to details and quality.
• At least 7 years of experience in Brand Management within the FMCG industry,
• Entrepreneurial mindset with strong drive, determination and influencing capabilities, and
• Strong background and achievements in driving marketing strategies and activities within the premiumization or luxury space,

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type

Regular

Primary Location:

Jakarta

Additional Locations :

Job Posting Start Date

2023-06-07