Lead Data Analyst Jobs

Qualifications:

• The ability to analyze data (specifically related to user behavior and engagement)
• Knowledge of SEO best practices
• The ability to provide constructive criticism
• Ability to identify target audience preferences and trends
• A degree in marketing, communications, or media, or training with social media
• Excellent communication skills

Responsibilities:

• Set up an automatic data collection system to minimize human error
• Keeping abreast of current events and pop culture to better understand user behavior
• Make sure the data collected is in the right format and easy to process
• Analyzing social media post metrics
• Observing follower engagement and building a report on their behaviors
• Provide periodic insight and report to support marketing team
• Making a note of posts that perform poorly and finding evidence for why this may be
• Researching new social media trends and tools
• Reporting to the Lead Brand and Marketing Team to inform them of the success of social media campaigns