Digital Marketing (Freelance) Jobs

Abyaktama is a Digital Marketing and other supporting services company established in December 2019. Abyaktama has helped more than 100+ companies for their growth and develop effective content to reach their goals in handling digital marketing.

Key Responsibilities

• Provide regular reports and insights on campaign performance and other key metrics to stakeholders.
• Manage and optimize SEM campaigns across various platforms, such as Google Ads and social media advertising.
• Conduct market research and analyze consumer insights, trends, and competitive landscape to inform marketing strategies and campaign development.
• Monitor marketing budgets, allocate resources effectively, and provide timely reporting on campaign performance.
• Perform keyword research and optimize website content for improved search engine rankings (SEO).
• Recommend and implement measurement solutions or A/B test to help understand the impact of media campaigns make on targeted audience, the business in general. Continuously check on effectiveness of media and creative strategy.
• Develop and implement comprehensive digital marketing strategies to drive online traffic and increase brand awareness.
• Collaborate with the content team to create engaging and SEO-friendly content for websites, blogs, and social media platforms.
• Monitor website traffic, user behavior, and conversion rates using analytical tools to identify areas for improvement.
• Conduct regular analysis of Google Ads campaigns to optimize performance, increase conversions, and achieve campaign goals.
• Conduct competitor analysis to identify digital marketing trends and opportunities.
• Plan and execute Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Collaborate with teams to ensure consistent brand messaging and maximum exposure across all marketing channels.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate with cross-functional teams to create impactful and integrated marketing campaigns.

Requirements:

• In-depth knowledge of various digital marketing channels is crucial, includes search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, mobile marketing, and display advertising.
• Effective project management skills in order to plan, execute, and monitor marketing campaigns, ensuring they are delivered on time and within budget.
• Familiarity with web analytics tools, content management systems (CMS), customer relationship management (CRM) systems, and other digital marketing tools is beneficial.
• Have a strong foundation in marketing principles and strategies as understanding target audiences, market research, branding, positioning, and marketing analytics.
• Data-driven and analytical mindset to interpret marketing data, optimize campaigns, and make informed decisions based on insights.
• Able to develop and execute effective digital marketing strategies as involves setting goals, identifying target audiences, selecting appropriate channels, creating compelling content, and measuring results.
• Experience in Digital Marketing
• Creative thinking and problem-solving abilities to develop innovative marketing campaigns and initiatives that stand out in a competitive digital landscape.
• Strong interpersonal and communication in collaborating with cross-functional teams, managing stakeholders, and effectively communicating marketing strategies and results.

We are a fast-growing company, growing 2x and 3x year on year. We are looking for team members who can contribute to the growth, while building core skills in Digital Marketing.