Assistant Manager Sales Marketing

Position Summary:

You will be responsible in 4 aspects: (1) Creating sustainable UVP for the company; (2) Manage the advancement of technological changes in our Marketing Department; (3) Manage the pressure for achieving short term targets; (4) Expanding our traditional engagement towards customers to a digital one.

Performance Objectives:

Main Objective: Your short-term primary objective is to ensure our sales volume, market share, and employee standard competency is aligned with the company’s target. Your long-term primary objective is to migrate our sales capacity to a digital e-commerce platform, with a mature systematic business process. You are required to have an in-depth understanding of Sales management, New market development and Digital Marketing implementation.

Sub Objective:

Pioneer our digital marketing division.

Devise strategically - effective passive inbound leads.

Penetrate new markets through campaigns & promotions.

Training & development of existing salesforce.

Pioneer our field sales team.

Analyze, improve and implement mature sales business processes.

Management of existing Sales’ performance.

Management & organizational issues

Increase the standard competency of salesforce at a minimum average of 75%

Continuously achieve monthly sales target

Customer NPS score at 100%

Market Share at 30%

Changes & Improvement Needed

Improve the sales team’s culture - towards a purposeful, passionate and driven salesforce.

Increase salesforce’s literacy towards data analytics.

Implement CRM software for good governance practices.

Improve our market share and brand exposure.

Proper target market backed by data.

Problems to be solved: Sales Department’s traditional, passive & lack of direction culture.

Technical Objectives: Has experience kick-starting a CRM program, Facilitate market research at a company-scale level, Has excellent sales track-record, High data-literacy towards customer sales funnel & customer journey, Has experience in digital marketing.

Team & People Issues:

Team members have 0 understanding on the importance of brand alignment.

Team members have a traditional sales mindset.

Team has no direction on what to achieve as a whole unit.

Long-range, creative, or strategic issues: Vertically expand our business unit, acquiring major market share in our industry and preparation for digital migration.