市场营销经理 Jobs

职位描述：培训学校线下市场经理/总监
我们正在寻找一位积极主动、经验丰富的人士加入我们的团队，担任培训学校的线下市场经理/总监职位。作为线下市场经理/总监，您将负责战略规划、预算达成、市场调研、部门规划和人才培养输出等工作。
职责：
制定并执行线下市场活动的战略计划，推广我们的培训学校并实现业务目标。
制定和管理线下市场预算，确保资源的有效分配，以实现营销目标并最大化投资回报。
进行市场调研，了解目标受众偏好、竞争对手活动和行业趋势。利用这些信息制定营销策略和决策。
制定与整体营销策略一致的部门计划和目标。监督营销活动和倡议的实施。
建立并领导高效的市场团队。为团队成员提供指导、辅导和培训。培养持续学习和职业发展的文化。
监测和分析线下营销活动的绩效。利用数据驱动的洞察力，识别改进空间，优化营销策略。
与销售、创意和运营等跨部门团队合作，确保营销倡议的一致执行。
通过有效的人才培养和输出，构建强大的市场团队。
任职资格：
市场营销、工商管理或相关领域的学士学位或以上学历。
在线下市场营销方面有实际经验，优先考虑教育行业背景。
具备较强的战略规划和预算管理能力。
熟练进行市场调研和数据分析，以支持决策制定。
具备制定部门计划和为团队成员设定明确目标的能力。
优秀的领导和团队管理技能，能够激励和推动他人。
出色的沟通和协作能力，能够与不同部门有效合作。
注重结果，具备实现营销目标的能力。
: Offline Marketing Manager/Director at Training School
We are seeking a highly motivated and experienced individual to join our team as an Offline Marketing Manager/Director at our training school. As the Offline Marketing Manager/Director, you will be responsible for strategic planning, budget achievement, market research, departmental planning, and talent development.
Responsibilities:
Develop and implement strategic plans for offline marketing activities to promote our training school and achieve business objectives.
Develop and manage the offline marketing budget, ensuring the effective allocation of resources to meet marketing goals and maximize return on investment.
Conduct market research to gather insights on target audience preferences, competitor activities, and industry trends. Utilize this information to inform marketing strategies and decision-making.
Develop departmental plans and objectives aligned with overall marketing strategies. Oversee the implementation of marketing campaigns and initiatives.
Build and lead a high-performing marketing team. Provide guidance, mentorship, and training to team members. Foster a culture of continuous learning and professional growth.
Monitor and analyze the performance of offline marketing activities. Use data-driven insights to identify areas for improvement and optimize marketing strategies.
Collaborate with cross-functional teams, including sales, creative, and operations, to ensure alignment and seamless execution of marketing initiatives.
Qualifications:
Bachelor's degree or higher in marketing, business administration, or a related field.
Proven experience in offline marketing, preferably in the education industry.
Strong strategic planning and budget management skills.
Proficient in conducting market research and analyzing data to drive decision-making.
Demonstrated ability to develop departmental plans and set clear objectives for team members.
Excellent leadership and team management skills, with the ability to inspire and motivate others.
Strong communication and collaboration skills to work effectively across different departments.
Results-oriented mindset with a track record of achieving marketing goals.
Experience in talent development and building high-performing teams is a plus.
If you are a dynamic and driven professional with a passion for marketing and education, we invite you to apply for the role of Offline Marketing Manager/Director at our training school. Join our team and make a significant impact on our marketing efforts while fostering talent development in a rewarding educational environment.

职位：新媒体市场经理 - 培训学校
岗位描述：
我们目前正在寻找一位积极主动且经验丰富的新媒体市场经理加入我们的培训学校。作为新媒体市场经理，您将负责培训学校的线上市场战略规划和预算达成，品牌建设、活动规划和市场调研，以及人才输出。这是一个关键的角色，对于推动我们的培训学校的增长和成功起着重要作用。
职责：
线上市场战略规划和预算达成：制定并执行与组织目标和要求相一致的全面线上营销战略。制定详细的营销计划，包括品牌推广、招生策略、公关和促销活动。

品牌建设：管理和维护培训学校的线上品牌形象。通过各种线上平台和渠道开展策略，提升品牌知名度和声誉。

活动规划：策划和协调线上活动，吸引目标受众并推广培训学校的课程。与内部团队和外部合作伙伴合作，确保活动成功执行。

市场调研：定期进行市场调研和分析，了解行业趋势、竞争对手活动和客户见解。利用市场情报做出明智决策，制定具有竞争力的营销策略。

人才输出：识别并培养团队中的市场人才，提供指导、培训和辅导，提升其技能和能力。进行绩效评估，提供建设性反馈，并支持专业发展机会。

任职要求：
市场营销、工商管理或相关领域的学士学位或更高学历。
在线营销战略规划和执行方面具有实际经验，优先考虑在教育或培训行业的经验。
具备实现预算目标和有效管理线上营销预算的良好业绩记录。
熟练进行市场调研、分析数据，并将洞察转化为可行的营销策略。
出色的领导和团队管理能力，能够激励和推动多样化团队。
良好的沟通和人际交往能力。
Position: New Media Marketing Manager - Training School
:
We are currently seeking a proactive and experienced New Media Marketing Manager to join our training school. As the New Media Marketing Manager, you will be responsible for online market strategy planning, budget achievement, brand building, event planning, market research, and talent development. This is a key role that plays a crucial part in driving the growth and success of our training school.
Responsibilities:
Online Market Strategy Planning and Budget Achievement: Develop and execute comprehensive online marketing strategies aligned with the organization's goals and requirements. Create detailed marketing plans including brand promotion, enrollment strategies, public relations, and promotional activities.

Brand Building: Manage and maintain the online brand presence of the training school. Develop and implement strategies to enhance brand awareness and reputation through various online platforms and channels.

Event Planning: Plan and coordinate online events and activities to engage the target audience and promote the training school's offerings. Collaborate with internal teams and external partners to ensure successful event execution.

Market Research: Conduct regular market research and analysis to understand industry trends, competitor activities, and customer insights. Utilize market intelligence to make informed decisions and develop competitive marketing strategies.

Talent Development: Identify and develop marketing talents within the team, providing guidance, training, and mentorship to enhance their skills and capabilities. Conduct performance evaluations, provide constructive feedback, and support professional development opportunities.

Requirements:
Bachelor's degree or higher in Marketing, Business Administration, or a related field.
Proven experience in online marketing strategy planning and execution, preferably in the education or training industry.
Demonstrated track record of achieving budget targets and effectively managing online marketing budgets.
Proficiency in conducting market research, analyzing data, and translating insights into actionable marketing strategies.
Excellent leadership and team management skills, with the ability to motivate and drive a diverse team.
Strong communication and interpersonal skills, with the ability to effectively collaborate with internal departments and external stakeholders.
Results-oriented mindset with a focus on driving success and achieving goals.
Note: Please customize the job description according to your specific requirements and the needs of your training school.