Seo And Sem Specialist

This is a remote position.

We are seeking an experienced SEO and SEM Specialist to join our team. As an SEO and SEM Specialist, you will be responsible for developing and implementing effective strategies to improve our website's visibility and drive targeted traffic through search engine optimization (SEO) and search engine marketing (SEM) techniques. You will work closely with cross-functional teams to ensure our online presence aligns with our business objectives.

Please submit an English CV when applying for the role.

Job Responsibilities:

• Collaborate with cross-functional teams:
• Stay updated with AI trends:
• Conduct competitive analysis:
• Keep abreast of the latest developments and advancements in AI technologies and their impact on SEO and SEM. Continuously research and explore new AI-driven opportunities to enhance our search visibility and optimize our online marketing efforts.
• Manage SEM campaigns:
• Develop and execute SEO strategies:
• Present recommendations for website improvements, content optimization, and other SEO-related enhancements to drive organic traffic growth and improve user experience.
• To enhance global visibility and conversions by implementing effective SEO strategies across international websites, optimizing for regional search engines, and tailoring content for diverse audiences
• Conduct keyword research, perform on-page and off-page optimization, optimize website structure and content, and implement technical SEO enhancements to improve search engine rankings and organic traffic.
• Utilize SEO and web analytics tools to track and analyze website traffic, rankings, and user behavior. Generate reports, identify trends, and provide actionable insights to improve website performance and achieve business goals.
• Plan and execute paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. Conduct keyword research, create compelling ad copy, optimize bidding strategies, and monitor campaign performance to maximize ROI.
• Perform global level SEO:
• Keep abreast of the latest SEO and SEM developments, algorithm updates, and best practices. Continuously research and explore new opportunities to enhance our search visibility and optimize our online marketing efforts.
• Provide SEO recommendations:
• Conduct regular audits to identify technical issues, website performance gaps, and opportunities for improvement. Develop and implement action plans to address any identified issues promptly.
• Identify competitors' SEO and SEM strategies, analyze their strengths and weaknesses, and leverage insights to develop effective strategies to outperform competition and capture market share.
• Monitor and analyze website performance:
• Work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into website design, content creation, and overall marketing initiatives.
• Stay updated with industry trends:
• Perform SEO audits:

Requirements

Requirements:

Must have:

• Hands-on experience with keyword research, on-page optimization, link building, and technical SEO.
• Possess Google Ads certification, demonstrating expertise in managing and optimizing paid search campaigns across various platforms.
• Proficient in SEO and SEM tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Up-to-date knowledge of the latest AI trends, algorithms, and best practices in SEO and SEM.
• 3-5 year experience as an SEO and SEM Specialist or similar role.

Good-to-Have Requirements

• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Understanding of search engine algorithms, ranking factors, and best practices.
• Strong analytical skills with the ability to analyze data, identify trends, and provide actionable insights.
• Experience managing and optimizing paid search campaigns across various platforms.