Senior Integrated Marketing Specialist (Events & Digital)

At Infobip we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 70+ offices on six continents, Infobip platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (CPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Responsibilities

• Develop strong understanding of and working relationships with all Marketing teams and other stakeholders - Product, Partners, Revenue Teams. Make decisions through all aspects of marketing and financial planning, partnerships, and product to support the goals of the Marketing team and support the Sales objectives.
• Ensures proper result monitoring of all campaigns/projects managed. Measure and report performance of online and offline marketing campaigns and assesses against goals (ROI and KPIs).
• Localizes campaigns, product launches, content and other marketing materials as required. Suggest improvements based on the performance and feedback.
• Works and proactively shares market relevant insights with Digital, PR, Social, Content, to deliver and execute local brand awareness and thought leadership campaigns in the regions to meet local requirements.
• Work with Partner Marketing Manager, Product Sales Expert, Content, Marketing, Account Executive and Customer Success Executive to create compelling and innovative customer content assets to use in campaigns.
• Responsible for updating stakeholders with progress and results of campaigns managed and overall marketing annual plan. Lead squad meetings with the stakeholders to discuss plans and gather feedback.
• Responsible for developing integrated marketing strategy (from research to monitoring of results) - partner with key stakeholders to identify assigned squad’s target markets, focus solution, target account lists, top customers, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
• Support the customer reference program. Work with Account Executive/Customer Success Executive to build relationships with existing customers, to capture success stories, and to identify channels where their stories would be valuable.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Plans, executes, and measures experiments and conversion tests.
• Serve as the growth expert in the Integrated Marketing Team. Plan, optimize, and execute regional web, SEO/SEM, social media, and display advertising campaigns.
• Develop and execute Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Customer events, Partner Recruitment events and Conferences/seminar. Align with local stakeholders in identifying Revenue KPIs tied into the event plans.
• Brainstorms new and creative growth strategies through digital marketing.
• Leads the annual marketing plans and associated budgets for the assigned squads. Ensures all market plans for assigned squads are being executed effectively and timely within budget approved.

Qualifications

• 5+ years of experience in demand generation, marketing programme, and/or channel marketing experience with a business-to-business IT/software company.
• Ability to understand and translate highly technical information to a lay community, ensuring its relevance to the local market or sector.
• A strong independent researcher and concise communicator with the ability to understand and develop messages for a wide range of issues and audiences across Asia.
• Be able to work effectively with a creative, global workforce and within a virtual team.
• Experience in successfully using sales and marketing systems, programs, and analytics to monitor and measure results (ex. Eloqua, Salesforce).

Why our employees choose us (and stay)?

• Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
• Connect globally – Work with people from different countries, participate in the biggest IT and telecom events. We put the “global” in globalization.
• Never a dull moment – We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries on a daily basis.
• Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
• Compensation & Benefits – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.