Marketing & Pr Specialist Jobs

MARKETING & KOL SPECIALIST

Position: Specialist

Location: Surabaya

OVERVIEW:

Miniletics is a premium Indonesian athletic apparel start-up selling products directly to consumers through e-commerce. Our mission is to inspire people to make small, consistent progress for a better self. We believe that our sweat today will greatly benefit us tomorrow.

We maintain a positive and enjoyable work atmosphere while working hard. You will directly report to and work with the CEO. If you're passionate about fitness and ready to make an impact, here's your chance to join our team.

Role & Responsibilities:

• Monitor and analyze the success of marketing and KOL initiatives and adjust strategies as needed.
• Managing ongoing reporting processes to give visibility to content, ROI, social metrics & other KPIS for KOL management.
• Supporting the team in developing and setting the strategy and execution of the short-term influenceracross all social media platforms (Twitter, IG, Tiktok, Youtube, & Facebook)
• Coordinate with sales and product development teams to ensure brand consistency.
• Collaborate with the creative team to create compelling marketing materials and content.
• Develop and execute marketing campaign and KOL strategies to increase brand visibility, engagement, and growth.
• Plan and manage marketing and PR campaigns, including product launches and brand promotions.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Use social media to engage consumers, respond to questions or complaints, and promote company initiatives.

WHAT YOU'LL NEED:

Essential Qualities:

• 2+ years of experience in marketing and PR, preferably in the apparel industry or a related field.

• Strong understanding of marketing strategies, PR tactics, and social media platforms.

• Proven ability to develop and implement successful marketing and PR campaigns.

• Excellent communication and presentation skills.

• Creative thinker with a growth mindset and a strong sense of curiosity.

• Proficiency in English and Bahasa Indonesia.

Preferred Qualities:

• Experience with digital marketing tools and analytics platforms.

• Knowledge of the athletic apparel market and consumer trends.

• Connections in the fitness, wellness, and culture industries.

Key Performance Indicators (KPIs):

• Increase in brand awareness and positive brand perception.

• Growth in social media following and engagement.

• Successful implementation of marketing and KOL campaigns.

• Positive feedback and reviews from media, influencers, and customers.

• Effective management of marketing and KOL budget, ensuring a positive return on investment.

Benefits and Perks:

• Competitive salary and benefits bonus.

• Opportunities for professional development and growth.

• A positive and enjoyable work atmosphere.

• 50+% All miniletics products Discount

• Miniletics Gift Card for each year of service

• Great Training and Learning Resources

• 26 days holidays (national) + your birthday

Application Process:

Please submit your resume, cover letter, and relevant work samples or case studies to [email protected] by 15 May 2023. Only shortlisted candidates will be contacted for interviews.