Lead Social Media Content Creator

Hello! We are looking for a talented individual to lead content creation.

Kanata (@kanataindonesia) is a rapidly growing online business focused on providing customers with high-quality workspace solutions.

As a content creator, you will develop a content strategy and own Kanata's social media performance.

We collaborate as a family, friends, and a team!

Responsibilities:

• Monitor content performance, analyze data, and make data-driven recommendations for continuous improvement.
• Utilize Adobe Photoshop and Lightroom, or similar tools, to edit and enhance visual content for maximum impact.
• Conduct research on industry trends, competitors, and target audience preferences to inform content creation decisions.
• Plan and organize content calendars, ensuring timely delivery and alignment with marketing campaigns.
• Develop and execute a content strategy to establish and maintain a consistent brand identity across all digital platforms.
• Create engaging, high-quality content including written, visual, and multimedia formats that align with the brand's values and target audience.
• Manage and curate social media accounts (Instagram, TikTok, etc.) to grow brand presence and engage with the audience effectively.
• Apply a business mindset to content creation, incorporating strategic messaging and calls-to-action to drive conversions and meet business goals.
• Communicate effectively with cross-functional teams.

Qualifications:

• Excellent editing skills to ensure high-quality content output, including attention to detail and adherence to brand guidelines.
• Strong interest in the furniture industry, with a passion for creating content that resonates with the target audience. (Plus point if you are familiar with Standing Desk)
• 2-3 years of experience as a content creator or similar role, preferably in the furniture industry or related field.
• Proficiency in Adobe Photoshop, Lightroom, or other relevant software for editing visual content.
• Portfolio showcasing previous content creation work and demonstrating a strong understanding of visual aesthetics, storytelling, and brand consistency.
• Proven experience in content planning and organization, with the ability to manage multiple projects and meet deadlines.
• Familiarity with social media platforms (Instagram, TikTok, etc.) and their best practices for content creation and engagement.
• Plus point: Proficiency in video making and editing.
• Excellent communication skills, both written and verbal, to effectively convey brand messaging and collaborate with team members.
• A business mindset with an understanding of marketing and the ability to align content with business objectives.

Preferred Location: Jakarta Barat (Puri) / Hybrid