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Company

LOFE

Address Pesanggrahan, Indonesia
Employment type INTERN
Salary
Expires 2023-07-26
Posted at 10 months ago
Job Description

LOFE is a local brand that specializes in providing high-quality bath care products, including natural soaps, bubble baths, bath bombs, bath salts, and more. We are committed to offering skincare solutions that are safe for all individuals, including those with sensitive skin. Our innovative products, combined with effective marketing strategies, have helped us address the skin problems of LOFE customers and prospective customers. To further strengthen our brand and reach a wider audience, we are seeking a talented KOL Marketing Specialist to join our team.


Responsibilities:

  • Monitor and ensure KOL compliance with brand agreements and guidelines.
  • Stay up-to-date with the latest developments in social media, digital marketing, and KOL strategies to ensure our brand remains relevant and innovative.
  • Develop and execute KOL strategies to enhance brand visibility and engagement.
  • Build strong relationships with key opinion leaders (KOLs) and serve as their main point of contact.
  • Foster relationships with partners and stakeholders to maximize the impact of KOL marketing initiatives.
  • Plan, execute, and analyze KOL campaigns, focusing on achieving goals, driving engagement, and generating conversions.
  • Conduct thorough market and industry research to identify trends, opportunities, and competition in KOL marketing.


Requirements:

  • Enthusiasm for continuous learning and keeping up with the latest developments in digital marketing and KOL marketing.
  • Bachelor's degree in communications, marketing, or a related field.
  • Creative thinker with the ability to develop innovative ideas for KOL campaigns.
  • Skillful at identifying new opportunities and proposing strategies to enhance brand presence through KOLs.
  • Proven ability to build and maintain strong working relationships with KOLs and other partners.
  • Tech-savvy, with a strong understanding of current trends in digital marketing, social media (specifically TikTok), and influencer marketing.
  • Proficient in gathering and analyzing trend data, consumer behavior, and KOL campaign performance.
  • Strong ability to communicate clearly and effectively with KOLs, internal teams, and stakeholders.
  • Excellent verbal and written communication skills in both English and Indonesian.
  • In-depth knowledge of KOL marketing and the ability to develop effective strategies based on industry trends.


If you are passionate about the beauty and skincare industry and have a keen interest in leveraging the power of KOLs to drive brand growth, we would love to hear from you. Join our team at LOFE and contribute to our mission of providing safe and affordable bath care products that address the diverse needs of our valued customers.