Digital Marketing Manager (E-Commerce/Online Sales)

• Leading company|Great career prospect with enormous growth opportunity

About Our Client
Our client is a leading agricultural company that focuses on providing agricultural solutions. With a rich heritage, they are dedicated to helping farmers. They offer a wide range of products and services - collaborating with agricultural organisations, farmers to promote sustainable agriculture. Boasting a stellar track record, they are currently looking for a Digital Marketing Manager to join the team.

This role will be reporting directly to the Managing Director. You will be responsible to execute strategies that leverage company app - boosting both the offline and online sales. The key responsibilities include but are not limited to:

• Champion a culture of continuous improvement, innovation, and customer-centricity within the organization.
• Work closely with the app development team to provide user feedback and suggestions for enhancing app functionality and the user experience.
• Lead and guide the online sales team in achieving sales targets through data-driven approaches and innovative methods.
• Analyse sales data, customer behaviour, and loyalty program performance to extract valuable insights.
• Apply new-found knowledge to refine our strategies and maintain competitiveness in the market.
• Foster collaboration with various departments, including marketing, IT, and the sales team, to ensure that our strategies align and contribute to shared goals.
• Take charge of designing, implementing, and managing a comprehensive customer loyalty program that encourages repeat business and deeper customer engagement.
• Collaborate closely with the IT department to ensure the app remains functional, user-friendly, and secure.
• Stay updated on industry trends, emerging technologies, and best practices related to e-commerce, online sales, and customer loyalty.
• Develop and execute strategies to encourage offline customers to use our online platform, specifically through company app.
• Continuously evaluate the effectiveness of conversion initiatives and make necessary adjustments to optimise results.
• Collaborate with the marketing team to develop and execute promotional campaigns that drive online customer acquisition and engagement.

The Successful Applicant

• Proficiency in digital technologies, e-commerce platforms, mobile apps, and digital marketing.
• Collaborative approach with the IT department to ensure app functionality and security.
• Effective project management skills
• Sales expertise and a deep understanding of sales techniques to guide and motivate the online sales team.
• Bachelor's Degree in Marketing, Master's Degree is a plus
• Strategic thinker with the ability to develop and execute effective online sales and customer engagement strategies.
• Strong analytical skills for data evaluation and data-driven decision-making.
• A minimum of 5 years in Managerial position handling e-commerce, customer loyalty

What's on Offer

• A chance to work with a company with a rich heritage
• Opportunity to make a difference: you will have the chance to make a significant impact. We are open to change and innovation, and we value fresh perspectives that can drive our business forward. Your ideas and initiatives will be welcomed and supported.
• Competitive compensation: We offer a competitive salary package commensurate with experience and performance. In addition to the base salary, there is potential for performance-based bonuses and incentives, rewarding your contribution to the company's success.

Contact: Cynthiani Marpohno
Quote job ref: JN-092023-6168385