Brand Manager Jobs

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities:

• Conduct consumer analysis to identify opportunities for brand growth.
• Manage the sales, profit, and market share of assigned sub-brands.
• Negotiate and maintain effective relationships with external agencies and suppliers.
• Develop mid-term strategies and drive their execution.
• Collaborate with internal trade marketing, factories, and designers to ensure brand consistency.
• Plan and execute both above-the-line (ATL) and below-the-line (BTL) marketing activities.

Qualifications:

• Target-oriented with a proven track record of achieving results.
• Strong knowledge of marketing principles and strategic typologies.
• Excellent communication skills, both verbal and written.
• At least 3 years of experience in brand marketing within the FMCG industry.
• Minimum bachelor's degree in any major.
• Ability to adapt to the Japanese culture and work environment.