Unilever International – Marketing Lead

JOB TITLE: Unilever International – Marketing Lead

JOB LOCATION: Malaysia, Indonesia, Philippines

UNILEVER INTERNATIONAL IS…

Unilever International is Unilever’s fastest growing and entrepreneurial business, EUR 1.2 billion in turnover. UI’s purpose is to serve the underserved – markets, consumers, channels, brands, working in close partnership with Unilever’s Business Units (BU) and Business Groups (BG). UI is headquartered in Singapore and has a global remit with teams spread across nine hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Australia)

WE TREAT THE BUSINESS AS OUR OWN

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

GAME CHANGING BUSINESS

We Make a Difference By Working Fast And Smart, Nurturing Our Tribe, Winning Together And Living By Five Tenets

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses.

We will be the fastest route-to-market globally; We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

About MARKETING In UI…

We build categories and brands like St Ives, Fluocaril, Horlicks, Hellmann’s, and Cif globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.

This role is important because …

• You’ll play a strategic role in unlocking growth opportunity in white space markets via seeding and scale-up plans for Unilever brands.
• You’ll lead holistic digital marketing, in-store execution excellence, big & popular brand activation in assigned markets to grow penetration and market share
• You’ll partner UI Business Groups (BG) to analyse market whitespace opportunities and lead regional BU cross-functional teams to land innovations OTIF (on-time and in-full).

Key Responsibilities

Marketing & NPD

• Lead best in class holistic marketing plans for key brand launch and expansion in important markets, hit incremental revenue, profit growth, and market share targets
• Collaborate with UI global BG team and regional cross functional team to land NPDs for assigned BG (e.g., Personal Care, Beauty & Wellbeing etc.).
• Lead creative development and media plan with agencies; POSM development and execution; big & popular activation; with diligent performance tracking and evolution of subsequent plans

Business Performance Analysis & Actions

• Prepare for and lead key business reviews/ presentations
• Qualify brand seeding opportunities via consumer insights, market analysis, financial feasibility
• Play a crucial role in the Annual Joint Business Planning exercise with Distributors/ Retailers
• Own and track Brand Marketing Investment (BMI) budgets for assigned markets.

Stakeholder Management

• Share best practices and learnings with wider marketing team and reapply others’ successes
• Develop strong working relationships with UI global BG teams, regional/ local BDMs, distributor marketing teams, and creative/ media/ activation agencies

You’ll Work Closely With

• Creative and media agencies, brand activation agencies
• UI Marketing, Business Development, Supply Chain and Finance
• Distributors and retailers (drug-pharma, beauty, grocery retail, club)
• Unilever “mothership” teams for assigned BG/ category

Key Requirements

• Have effective communication, negotiation, and influencing skills
• Bachelor’s degree in any discipline
• 8-9 years of marketing experience in top-tier FMCG companies
• Track record of delivering revenue, profit, market share, and penetration growth
• Demonstrate strategic mindset, entrepreneurial drive, and adaptability
• Proficiency in the Mandarin language is advantageous given the expansive market scope.
• Solid project management skills to independently lead and deliver key initiatives

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.