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Search Engine Optimalization (Seo) Specialist

Company

torch.id
Address Bandung, Indonesia
Employment type FULL_TIME
Salary
Category Ritel Pakaian dan Busana
Expires 2023-09-25
Posted at 8 months ago
Job Description
nullResponsibilities


  • SEO Audits: Regularly perform website audits to identify issues, opportunities, and areas for improvement in the SEO strategy.
  • Reporting: Create regular reports to showcase the effectiveness of SEO efforts, improvements, and areas for ongoing optimization.
  • Technical SEO: Perform technical optimizations to improve website speed, mobile-friendliness, site structure, and crawlability by search engines.
  • Off-Page SEO: Develop and execute off-page SEO strategies, including building high-quality backlinks, guest posting, and collaborating with influencers.
  • Data Analysis: Monitor and analyze key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates.
  • Content Optimization: Create and optimize high-quality, engaging, and shareable content that aligns with fashion trends and attracts organic traffic.
  • On-Page SEO: Optimize website content, including product descriptions, blog posts, and landing pages, with relevant keywords, meta tags, headers, and internal linking.
  • Competitor Analysis: Analyze competitors' SEO strategies, backlink profiles, and content to identify opportunities and insights.
  • Algorithm Updates: Stay informed about search engine algorithm updates and adjust SEO strategies accordingly to maintain and improve rankings.
  • Keyword Research: Conduct in-depth keyword research to identify relevant and high-ranking keywords related to fashion products and industry trends.
Requirements


  • SEO Expertise: Strong understanding of SEO principles, techniques, best practices, and the ability to stay updated with industry trends.
  • Data Analysis: Proficiency in using SEO analytics tools, such as Google Analytics, Google Search Console, and keyword tracking tools.
  • Technical Skills: Familiarity with technical SEO aspects, website optimization, HTML, CSS, and content management systems.
  • Fashion Industry Interest: An interest in and understanding of the fashion industry, including fashion trends, brands, and consumer behavior.
  • Content Creation: Ability to create compelling, well-optimized content that resonates with the fashion industry and attracts organic traffic.
  • Adaptability: Ability to adapt to changing search engine algorithms, industry trends, and consumer behavior.
  • Time Management: Ability to manage multiple tasks, prioritize work, and meet deadlines.
  • Experience: Prior experience in SEO, digital marketing, or related roles within the fashion retail industry is preferred.
  • Keyword Proficiency: Proficiency in keyword research tools and strategies to identify relevant and high-ranking keywords.
  • Communication Skills: Effective communication skills to collaborate with cross-functional teams, developers, and content creators.
  • Problem-Solving: Strong problem-solving skills to address technical SEO issues, algorithm changes, and ranking challenges.
  • Educational Background: A bachelor's degree in marketing, digital marketing, communications, or a related field. Relevant certifications in SEO can be beneficial.