Performance Marketing Specialist Jobs

Responsibilities

• Develop performance marketing strategy based on trends, consumer behavior, and overall business strategy.
• Control, monitor, and optimise digital advertising budget, ads delivery quality, and ads metrics (Reach, CTR, CPC, ROAS, etc)
• Evaluate every campaign strategy and execution and propose action plan on how to improve future performance
• Create weekly & monthly reports of performance marketing activities.
• Responsible for the end to end performance marketing activities
• Measure and report performance of all paid digital ads, and value based on KPI
• Plan and execute digital advertising campaigns including Facebook Ads, TikTok Ads, Marketplace Ads (shopee, tokopedia, etc), LinkedIn Ads, Google Ads etc.
• Work with marketing (content and creative team) in order to create winning campaign creative.

Qualifications

• Possess an analytical and critical thinking mindset
• Bachelor’s degree in Marketing or relevant field
• Able to pursue targets and accustomed to evaluating to get even better results
• Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, Google Ads etc)
• Familiar with Google Analytics, Google Search Console, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
• Minimum 3 years experience as performance marketing (having an experience in performance marketing agency is preferable)
• Strong creative and analytical skills