Marketing Director Jobs

GENERAL DESCRIPTION

Responsible for managing all marketing departments (marketing communications, digital marketing, telemarketing, merchandise, and design) to support both central and centers campaigns.

TASKS & RESPONSIBILITIES

Marketing Operation Management

• Review EF center’s creative and marketing activities to ensure compliance with EF English First brand standards.
• Lead and direct the Marketing team to ensure effective implementation of multi-channel marketing activities;
• Advise and train Marketing Coordinators and/or Center Directors to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning, with measurable goals, that delivers on business objectives;
• Strengthen brand communications in digital media to further engage with consumers in online and social media platforms;
• Develop good working relationships with EF English First investors and become a vital, strategic advisor to their center’s business;
• Responsible for spending Marketing budget effectively and achieving optimal results;

Research / Analysis

• Set up regular reporting, measurement, and control systems to evaluate the results of marketing campaigns and projects;
• Collect marketing intelligence, including media and PR trends and opportunities;
• Regular monitor and share competitors marketing information to keep pace with market situations and opportunities;

Business / Marketing Strategies

• Devise marketing communications strategy and plan to support the business objectives;
• Equip EF English First team with the knowledge and tools to guide their marketing strategies and measure results properly.
• Develop media strategy and determine appropriate media mix to increase brand awareness and drive lead generation;

Budget

• Conduct sourcing and ensure cost-effective purchasing of relevant marketing materials;
• Ensure sufficient quotations are compared and evaluated before final vendor and purchase decisions.
• Follow up on marketing expenses and payment settlement to adhere with internal account procedures and policy;
• Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on all marketing activities and projects;

SKILLS REQUIREMENTS

• Exposure both in offline and online marketing;
• Proficient in MS Office (especially Excel);
• Experience in rebranding is a plus.
• Experience in lead generation marketing programs;

EDUCATION & EXPERIENCE REQUIREMENTS

• Bachelor’s Degree in Marketing, Business, Communications, or related;
• Min. 10 years relevant working experience (3 years in senior/managerial position)