Head Of Marketing Jobs

WHAT YOU’LL DO:

The Head of Marketing (HOM) plays a key role in growing South Jakarta’s most exciting sports and entertainment venue. He/she will report to the Director of Operations and will be a key member of the executive team. The HOM will be directly responsible to lead, develop and execute targeted high-impact marketing strategies and campaigns to increase awareness of the Topgolf brand and identity with the aim of driving footfall and revenue. He/she will have plenty of freedom to develop and execute creative ideas in collaboration with members of the regional and Topgolf International team.

HOW YOU’LL DO IT:

• Develop Topgolf’s unique identity, brand awareness and wide array of service offerings in the Indonesian market by proactively developing and executing targeted marketing communications strategies and campaigns.
• Day-to-day management of a team of marketing professionals (including agencies) that handles media & influencer relations, online & offline advertising, e-commerce, design and internal communications.
• Lead the development and execution of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media advertising.
• Source and develop creative content for use on both Topgolf’s website and social media (Facebook, Instagram, Twitter, TikTok). Where necessary, identify, select and onboard strategic marketing/advertising agencies to assist in content creation for various advertising, sales promotions, public relations and direct marketing campaigns.
• Manage and optimize marketing budgets to ensure effective allocation of resources and achieve desired results.
• Research competitors’ products/services, interpret market data and guest insight, revenue management and areas for differentiation.
• Attend marketing meetings with corporations and companies, golf events, trade symposiums and other events to drive awareness of the Topgolf brand and its offerings.
• Create and execute integrated marketing campaigns across various channels, including digital marketing, social media, print, and outdoor advertising. The aim here is to pique interest levels and create the excitement which will lead to a high visitor count when the venue opens.
• Lead and develop the Marketing Communications teams. Hire, manage, support, coach, train and
• Evaluate the team.
• Manage and maintain the Topgolf South Jakarta website, ensuring up-to-date and engaging content.
• Collaborate with cross-functional teams, including Operations, Sales, and Finance, to align marketing efforts with business objectives and drive revenue growth.
• Monitor, measure and report on marketing & communications activities, and manage project budgets.
• Collaborate with colleagues and other internal stakeholders to identify storytelling opportunities.

WHAT WE’RE LOOKING FOR:

• Strong command of English and Bahasa Indonesia.
• Demonstrate Topgolf’s Core Values at all times: Fun, One Team, Excellence, Courage and Caring.
• 10-12 years of progressive experience, with the last 3 years in a leadership role, preferably in hospitality, attractions, entertainment, sports, events marketing, big box retail or food & beverage/fast casual.
• Strong network (media, influences, creative agencies and freelancers) is a plus.
• A brand-savvy marketer with a proven track record of success in launching and/or introducing new brands, experiences or unique concepts in Indonesia.
• Bachelor’s degree or equivalent.
• A self-directed and highly motivated professional capable of executing both individually or with a small dedicated or cross-functional team.
• A marketer with a ‘keen ear to the ground’. Aware of the latest marketing trends and know to incorporate these trends in the conceptualization of catchy and effective marketing campaigns and collateral.
• Deep knowledge of digital and traditional marketing, particularly SEO and SEM.

Seniority Level: Head

Location: South Jakarta

Reports To: Director of Operations

Start Date: October 2023

ABOUT TOPGOLF

Topgolf is a technology enabled, global golf entertainment brand that believes in the unlimited power of play and brings joy through more ways to play the game of golf. What started as a simple idea to enhance the game has grown into a movement that is bringing new players, new personalities and new attitude to modern golf. With more than 80 sports and entertainment complexes across the world, including North America, South America, Europe, Middle East, Asia and Oceania, Topgolf serves more than 20 million guests annually – creating moments that matter for all.

Whether you’re an aspiring golf pro or picking up a club for the first time, Topgolf is everyone’s game. Our giant targets make it easy to score no matter your swing. And our micro-chipped golf balls and Toptracer technology will score themselves, so you can focus on the fun. Paired with an outstanding food and beverage menu, climate-controlled hitting bays and music, every Topgolf has an energetic hum that you can feel right when you walk through the door.

TG SEA Development Pte Ltd is a Singapore-based, privately held organization established for developing and operating Topgolf in Southeast Asia. Our first venue, Topgolf Megacity in Greater Bangkok, was successfully launched in August 2022, and more venues will soon follow in other major cities across Southeast Asia. Every venue will offer up to 400,000 guests p.a. a perfect place for celebrations, for spending quality time with family and friends, for corporate events and for perfecting your golf swing.

WHY WORK AT TOPGOLF

Working for Topgolf in Southeast Asia is a unique opportunity to work in a fast-growing, ambitious company. Our Playmakers (Team Members) are united by the unique, lively culture that is supported by our Core Values: Fun, One Team, Excellence, Courage and Caring.

We share a passion for delivering terrific guest service. We are a caring, inclusive employer that believes in the growth of talents. You will benefit from extensive development opportunities.

FOR MORE INFORMATION

Please visit www.tgeadevelopment.com and www.topgolfthailand.com