Growth Marketing Manager Jobs

Job Specification: Growth Marketing Manager for Eco Tourism Bali

Position: Growth Marketing Manager

Location: On-site in Bali, Indonesia (full-time)

Company: Eco Tourism Bali

Working Environment: Casual and Purposeful, driven by a love for Bali and commitment to ESG (Environment, Social, and Governance) principles.

I. Responsibilities:

1. Develop and Implement Growth Marketing Strategies:

- Create comprehensive growth marketing strategies aligned with Eco Tourism Bali's mission and goals.

- Identify target audiences and market segments to maximize outreach and impact.

- Utilize data-driven insights to optimize marketing initiatives and achieve growth targets.

2. Lead Digital Marketing Initiatives:

- Oversee all digital marketing efforts, including social media, email campaigns, SEO, SEM, and content marketing.

- Develop engaging content that promotes Eco Tourism Bali's eco-friendly initiatives and responsible tourism practices.

- Monitor and analyze digital marketing performance, making data-driven decisions for continuous improvement.

3. Drive Customer Acquisition and Retention:

- Develop and execute customer acquisition plans to attract sustainable and responsible travelers.

- Implement effective retention strategies to foster customer loyalty and encourage repeat visits.

- Utilize customer feedback and market research to enhance the overall customer experience.

4. Collaborate with Cross-functional Teams:

- Work closely with the sales, product development, and operations teams to align marketing efforts with business objectives.

- Collaborate with local partners and influencers to amplify the company's brand message.

5. Manage Marketing Budget:

- Develop and manage the marketing budget, ensuring cost-effectiveness and ROI.

- Monitor expenses, allocate resources wisely, and optimize marketing spending.

6. Measure and Report on Key Metrics:

- Track and analyze key performance indicators (KPIs) related to marketing initiatives.

- Provide regular reports to the management team, highlighting marketing successes, challenges, and areas for improvement.

7. Stay Updated on Marketing Trends:

- Stay abreast of industry trends, marketing tools, and emerging technologies.

- Apply relevant trends and best practices to keep Eco Tourism Bali at the forefront of the eco-tourism market.

II. Qualifications:

1. Education and Experience:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- Proven track record of at least 5 years in growth marketing, preferably in the travel, tourism, or eco-conscious industries.

- Experience in successfully managing and implementing digital marketing campaigns.

2. Passion for Bali and ESG Values:

- A genuine love for Bali and an understanding of its unique eco-tourism opportunities and challenges.

- Strong commitment to environmental sustainability, social impact, and responsible tourism practices.

3. Strategic Thinker:

- Demonstrated ability to think strategically and develop long-term marketing plans aligned with company objectives.

4. Data-Driven Decision-Making:

- Proficiency in using data and analytics to inform marketing strategies and measure performance.

5. Creativity and Innovation:

- Creative mindset with the ability to develop unique marketing campaigns that resonate with target audiences.

6. Team Player:

- Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.

7. Strong Leadership Skills:

- Proven experience in leading and managing marketing teams or projects.

8. Adaptability and Resilience:

- Able to thrive in a fast-paced, dynamic environment and adapt to changing circumstances.

9. Communication Skills:

- Excellent verbal and written communication skills in English and preferably Bahasa Indonesia.

10. Tech-Savvy:

- Familiarity with marketing automation tools, analytics platforms, and social media management tools.

This Growth Marketing Manager role presents an exciting opportunity to contribute to Eco Tourism Bali's mission-driven efforts in promoting responsible and sustainable tourism practices. The successful candidate will play a pivotal role in driving growth, enhancing the company's brand presence, and positively impacting the environment and local communities.

Join us in Bali, where the working environment is casual yet purposeful, and the beauty of Bali's natural surroundings provides daily inspiration for our work. If you have a passion for Bali, a commitment to environmental and social impact, and the drive to lead innovative marketing initiatives, we invite you to apply for this full-time on-site position and be a part of our journey towards a more sustainable and responsible future in eco-tourism.