Digital Strategist Jobs

Responsibilities

• Develop detailed campaign plans, including setting campaign objectives, defining target audiences, outlining key messages, and establishing campaign timelines
• Determine the appropriate mix of channels and tactics based on the client's goals and target audience
• Stay updated with the latest trends, innovations, and best practices in digital marketing and advertising.
• Work closely with clients to understand their business goals, target audience, and marketing objectives
• Conduct market research, competitor analysis, and audience research to identify trends, target audience preferences, and industry insights. Analyze data and metrics from various digital marketing channels to inform decision-making and optimize strategies.
• Analyze data to identify opportunities for optimization and improvement, and make data-driven recommendations to enhance campaign effectiveness.
• Collaborate with the client and internal teams to establish digital advertising budgets that align with campaign goals. Optimize budget allocation across different digital channels to maximize ROI and achieve desired outcomes.
• Develop effective digital marketing strategies that align with the Client's overall advertising campaigns.

Requirements:

• Adaptable and willing to learn new skills and technologies.
• Proficiency in data analysis.
• Experience in digital marketing as Strategic Planner/Strategist or similar role.
• A bachelor's degree in marketing, advertising, business, communications, or a related field is typically required.
• Strong analytical and strategic thinking skills are necessary for developing effective digital marketing strategies.
• A deep understanding of the advertising and marketing industry, including digital trends, consumer behavior, and emerging technologies