Digital Marketing Manager Jobs

Job Number 23115679
Job Category Sales & Marketing
Location The St. Regis Bali Resort, Kawasan Pariwisata, Nusa Dua, Nusa Dua, Bali, Indonesia VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The Manager of eCommerce and Digital sits at the intersection between The St. Regis Bali Resort and The Laguna a Luxury Collection Resort and SPA Bali. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Manager of eCommerce and Digital serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.
CANDIDATE PROFILE
Education And Experience
Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES
Digital and eDistribution Strategy Execution

• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
• Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
• Manages budgets for eCommerce activities.
• Executes appropriate on-strategy eCommerce priorities and tactics.

Digital Acquisition Marketing

• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Manages the PLUS Platform for participating hotels in the area/cluster.
• Works with regional eCommerce team to optimize Paid Search performance.

Hotel Web Site Content Optimization

• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.
• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
• Serves as the EPIC/Vignette administrator for the hotel(s).
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).

OTAs and Meta Search Channel Optimization

• Builds strong domestic relationships with the top 2-3 OTA partners.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
• Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.

Marketing and Communication Partnership

• Develops the offer landing page on Marriott.com for cluster offers.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).

Opening Hotel Support

• Sets up the Marriott.com Hotel Web Site.
• Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
• Shop hotel to verify M.com and OTA rates are set up correctly.
• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
• Activates the hotel for sale on approved OTAs.
• Work with brand marketing team to position the hotel on digital channels.
• Creates online press releases and helps with property SEO to drive awareness to hotel.
• Helps set digital sales goals for new opens in partnership with sales and revenue management.
• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.

eCommerce Communication and Training

• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.
• Develops other cluster-level eCommerce communications, as appropriate.
• Uses the eCommerce Resource guide.
• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
• Serves as cluster-level point-person for Marriott’s eCommerce strategy.
• Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
• Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels.
• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
• Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
The St. Regis brand first established luxury hospitality more than 110 years ago, with the opening of the St. Regis New York. From the moment John Jacob Astor IV opened the doors of his Beaux-Arts masterpiece on New York’s Fifth Avenue, St. Regis has stood as a symbol of uncompromising elegance and bespoke service. Today, with more than 40 of the best addresses around the world, St. Regis is a place where trends are born, boundaries are broken and guests can simply live exquisite. We invite you to explore careers at St. Regis.